Well the clues in the name – social….
Social does not mean… stand there and talk at me for hours on end and tell me how great you are. You may be great and I may buy your stuff but I can ignore you.
Although giving me some useful and relevant stuff (called content by the industry) is pretty good and I do appreciate it. It’s not really social is it?
Being social does mean having a conversation. It involves, at the simplest level, allowing me to say something and you acknowledging I’ve said it. In most cases that is all I need.
And please don’t wait weeks or months to acknowledge me, I respect that you may not be there all the time but if you are in the same place as me make sure you are listening.
In short if you are not prepared to have a conversation with me don’t be in social media.