Here’s some facts to get you warmed up
Best-in-Class marketers are 67% more likely to use a marketing automation platform, with 87% of top-performing firms using this technology. These companies as a whole see 14% overall growth in marketing revenue. (Aberdeen Group)
Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. (The Annuitas Group)
Every business knows that they need to get in front of potential customers a number of times before a sale (called touchpoints), once is never enough. The number varies but it will easily be seven touchpoints upwards. So the challenge is to serve up these touchpoints as cost efficiently as possible.
We also know that nowadays many of these touchpoints will be online in some form or another (the average adult now spends over 20 hours per week online). Also the number and variety of these is ever increasing. So it’s a complex world and one that many businesses are finding it harder to navigate. Marketing automation fundamentally allows you to serve and monitor these touchpoints more efficiently. This results in more sales and better ROI.
Here’s a pictorial summary
Here’s some specific questions to ask yourself
- Can you identify, track and engage individual prospects and customers online?
- Can you see a list of prospects or customers and prioritize them based on likelihood to buy?
- Are you able to filter leads based on level of engagement and interest?
- Can you measure the revenue generated from your marketing campaigns?
- Can you do all of these things easily without going insane?
If you can’t, and you’d like to, then you need marketing automation.