The ability to use Linkedin to search for and find almost every professional business person in the western world is why it’s great for marketing or sales. However, you can’t just see everyone you want to. Linkedin hides those people who are not closely connected to you and uses the fact as way to get […]
If your target audience are affluent ‘white collar’ workers then they are on Linkedin. Or at least 95% of them are. So, if anything, see Linkedin as the best database of your target audience in the world. You can’t buy better data.
So how do use it to reach out to them? There are a number of […]
I’m often asked if it’s worth upgrading to the paid version of Linkedin. The answer depends on how much you believe Linkedin can bring you new business. So do you believe? I do because it does bring me work. However, I got work from Linkedin before I upgraded.
To get new business, or a new job, […]