Marketing automation is all about making your lead generation and customer relationship management more efficient and more relevant.
There are numerous systems you can use depending on the complexity of your content strategy. We can help you decide which system will suit you best or we can work with your current system to increase effectiveness. For example your marketing automation may be as simple as creating autoresponders in email systems such as Mailchimp. Or it can feature extensive lead scoring and delivery of user specific webpages via systems such Eloqua or Hubspot.
Give us a call if you would like some independent and impartial advice on automated marketing systems
Mark Ritson is a man whose views I value greatly but his recent missive ‘Why content marketing is a load of bollocks’ initially felt like a headline grabbing article without enough depth. But on further consideration it […]