We keep getting told that things have changed hugely in the past few decades. That the world is a very different place to what it used to be. And they are right. Lots of ‘things’ have changed but the most important one hasn’t. That is fundamental human behaviour. Yet because lots of other things (e.g […]
Before embarking on these steps make sure you get input from all the stake holders and be realistic about what you can achieve with your available resources.
Analysis – understanding your products or services, business structure, market, competitors and most importantly your customers. This will require some desktop research involving whatever data you have and finding […]
Everyone is into content marketing nowadays and many are getting it wrong. I don’t mean the tactics and technical delivery of it. Especially with automated systems such as Infusionsoft and Eloqua to help out. Where they are getting it wrong is in the content itself. The stuff out there is often loosely disguised press release […]
Customers buy emotions, not things. It’s not your product or service they really want. It’s the emotional result of the product or service they are after. Customer satisfaction is emotional satisfaction.
So although talking about the product features and the benefits of using those features is important – and is what 90% of sales and marketing […]
Linkedin is driving the most and best quality traffic to corporate websites. So as a lead generation tool it’s the place to be. We can easily get a 10% response rate to ‘cold’ lead generation activity on Linkedin – which out performs pretty much all other forms of marketing currently. So here’s our top 5 […]