I’ve been asked to do a pre-print review of a content marketing book authored by a leading light in the content marketing world. The key thing that stood out for me was the lack of clarity around what content strategy is versus content marketing. No one seems to agree completely and there are a number […]
The UK economy may well be heading for some tough times. How businesses react to tough economic times is what often makes or breaks them.
But what is the ideal strategy for flourishing when others are navel gazing and hidden behind the sandbags? A great piece of research from the Harvard Business Review sheds some interesting light on […]
If you are serious about using Linkedin to drive leads then you’ll probably already be paying for a premium subscription or using ‘Linkedin Sales Navigator’. Many key features are now housed within Sales Navigator and make using Linkedin to reach out to prospects much easier. Easier than using the old premium Linkedin that is. You […]
Content marketing is a very hungry beast. To drive effective inbound marketing you need to feed that beast frequently. For most businesses creating enough quality, original content can be hard. It takes resource and time to generate, distribute and monitor. This puts many businesses off and underestimating the commitment required will only result in lacklustre results. […]
Here’s some facts to get you warmed up
Best-in-Class marketers are 67% more likely to use a marketing automation platform, with 87% of top-performing firms using this technology. These companies as a whole see 14% overall growth in marketing revenue. (Aberdeen Group)
Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. (The Annuitas Group)
Is this a new term to you / your business? Do you know where to begin in implementing this type of software in to your marketing mix? Read on for Cutivate Marketing’s insights on how to adopt this game-changing, scalability model.
According to Hubspot (the content marketing powerhouse) ‘marketing automation refers to software that automates your […]
If a picture’s worth a thousand words, then video is worth at least 24 pictures each second, based on the standard frame rate for moving images. Any video marketer worth their salt knows how to make every second of film count, but with audiences bombarded by more and more video content online, from website sidebars […]
While recently writing my talk for the Business Outlook Conference which is entitled ‘Future Proof Your Marketing’ I realised that the growth of the internet has led to a simple but profound arms race between businesses. However, it’s a good race that isn’t leading towards world destruction but hopefully better products and services for customers. […]