Content marketing is a very hungry beast. To drive effective inbound marketing you need to feed that beast frequently. For most businesses creating enough quality, original content can be hard. It takes resource and time to generate, distribute and monitor. This puts many businesses off and underestimating the commitment required will only result in lacklustre results. […]
Businesses are producing vast amounts of content nowadays and much of it isn’t really effective. As the Content Marketing Institute found out only 30% of B2B marketers and 38% of B2C marketers rate their efforts as effective.
From what I see this is mostly because their content is simply dressed up promotional messages aimed at selling […]