Marketing Planning

Effective marketing is all about making sure you create a Positive Value Exchange with your chosen customers. This requires a deep understanding of your customers and what you as a business are capable of delivering. This is where a comprehensive marketing plan is required.

Our planning team have extensive experience creating plans based on solid research and proven methods. This includes

  • Customer research

  • Product development

  • Pricing strategies

  • New product launches

  • Tactical campaign plans

  • Digital marketing plans

  • Social media strategies

  • Creative idea development

Give us a call if you would like some help developing a winning marketing plan.

Marketing Strategy

Latest from our blog

The most important objective for modern businesses

Recently I had an issue with my mobile phone. To sort it out involved calls to customer services and a couple of visits to store. Which is when things got all a bit much for […]

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Why Mark Ritson has a point about content marketing being bollocks

Mark Ritson is a man whose views I value greatly but his recent missive ‘Why content marketing is a load of bollocks’ initially felt like a headline grabbing article without enough depth. But on further consideration it […]

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Confused by whether its Content strategy or Content marketing strategy?

I’ve been asked to do a pre-print review of a content marketing book authored by a leading light in the content marketing world. The key thing that stood out for me was the lack of […]

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