Confused by whether its Content strategy or Content marketing strategy?

By |12:12 pm|

I’ve been asked to do a pre-print review of a content marketing book authored by a leading light in the content marketing world. The key thing that stood out for me was the lack of clarity around what content strategy is versus content marketing. No one seems to agree completely and there are a number […]

Five tips on feeding the content marketing beast

By |3:05 pm|

Content marketing is a very hungry beast. To drive effective inbound marketing you need to feed that beast frequently. For most businesses creating enough quality, original content can be hard. It takes resource and time to generate, distribute and monitor. This puts many businesses off and underestimating the commitment required will only result in lacklustre results. […]

5 Pro Tips For Increasing Your Business Popularity Through Instagram

By |8:33 pm|

For businesses, Instagram has not only catapulted the awareness of their brand but even acted as one of the most powerful sales driver. This picture sharing app has become one of the most favorite social networks of consumers and is one of the engaging market tools for small businesses.

Forget Facebook and Twitter. For many startups, […]

Do you need marketing automation?

By |3:06 pm|

Here’s some facts to get you warmed up

Best-in-Class marketers are 67% more likely to use a marketing automation platform, with 87% of top-performing firms using this technology. These companies as a whole see 14% overall growth in marketing revenue. (Aberdeen Group)

Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. (The Annuitas Group)

Here’s […]

The Most Important Element of Content Marketing, a Positive Value Exchange

By |12:21 pm|

The Content Marketing Institute defines content marketing as follows…

“Content marketing is the strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

The most important word here is ‘valuable’ and that’s due to the last point about […]

6 steps to successful content marketing

By |1:42 pm|

Before embarking on these steps make sure you get input from all the stake holders and be realistic about what you can achieve with your available resources.

Analysis – understanding your products or services, business structure, market, competitors and most importantly your customers. This will require some desktop research involving whatever data you have and finding […]