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So far Cultivateblog has created 39 blog entries.

Marketers stop focusing on what’s changed, it’s not that important

By |3:57 pm|

We keep getting told that things have changed hugely in the past few decades. That the world is a very different place to what it used to be. And they are right. Lots of ‘things’ have changed but the most important one hasn’t. That is fundamental human behaviour. Yet because lots of other things (e.g […]

6 steps to successful content marketing

By |1:42 pm|

Before embarking on these steps make sure you get input from all the stake holders and be realistic about what you can achieve with your available resources.

Analysis – understanding your products or services, business structure, market, competitors and most importantly your customers. This will require some desktop research involving whatever data you have and finding […]

Why a lot of content marketing is rubbish

By |11:39 am|

Everyone is into content marketing nowadays and many are getting it wrong. I don’t mean the tactics and technical delivery of it. Especially with automated systems such as Infusionsoft and Eloqua to help out. Where they are getting it wrong is in the content itself. The stuff out there is often loosely disguised press release […]

Slimy toads on roads inevitably end squashed – why stories work

By |11:33 am|

Humans remember stories better than they do a list or sequence of words or numbers. My 7 year old son uses a simple mnemonic technique to learn new and difficult words. For example ‘because’ is ‘big elephants can’t always use small exits’. And top memory champions such, as Dominic O’Brien, use it to memorise huge […]

Customers don’t buy what you sell

By |8:47 am|

Customers buy emotions, not things. It’s not your product or service they really want. It’s the emotional result of the product or service they are after. Customer satisfaction is emotional satisfaction.

So although talking about the product features and the benefits of using those features is important – and is what 90% of sales and marketing […]

5 tips to optimise your Linkedin marketing activity and get more leads

By |12:00 pm|

Linkedin is driving the most and best quality traffic to corporate websites. So as a lead generation tool it’s the place to be. We can easily get a 10% response rate to ‘cold’ lead generation activity on Linkedin – which out performs pretty much all other forms of marketing currently. So here’s our top 5 […]

Why your social activity should consist of stories – it can give a ROI of 2800%

By |10:04 am|

There is a magnificant piece of research that went on a few years ago which neatly summed up a what marketing can do. It proves why marketing is so important for creating value, and profits, in business. It was called the Significant Objects Experiment.

In a nutshell they bought around one hundred near worthless items such […]

What’s the vital ingredient in social media marketing?

By |9:44 am|

Well the clues in the name – social….Social does not mean… stand there and talk at me for hours on end and tell me how great you are. You may be great and I may buy your stuff but I can ignore you.Although giving me some useful and relevant stuff (called content by the industry) […]

5 reasons you should give it away for free

By |1:32 pm|

One thing i’ve heard a lot, especially among professional service providers is, “If I give it away for free they won’t need me.”  It’s usually when we are discussing what they should be posting in social media – or to use the industry jargon – defining their content strategy.

The world is awash with information – […]

How to stand out in Linkedin updates – for a limited time only

By |4:38 pm|

You may have noticed the recent addition of a paper clip to the update box. This will be familiar to those who have company pages but now they have rolled it out to personal status updates. (see my earlier post below about company pages where I highlighted the advantage of this for company updates)This is […]