About Cultivateblog

This author has not yet filled in any details.
So far Cultivateblog has created 39 blog entries.

Confused by whether its Content strategy or Content marketing strategy?

By |12:12 pm|

I’ve been asked to do a pre-print review of a content marketing book authored by a leading light in the content marketing world. The key thing that stood out for me was the lack of clarity around what content strategy is versus content marketing. No one seems to agree completely and there are a number […]

Rocket out of (possible) recession

By |2:48 pm|

The UK economy may well be heading for some tough times. How businesses react to tough economic times is what often makes or breaks them.

But what is the ideal strategy for flourishing when others are navel gazing and hidden behind the sandbags? A great piece of research from the Harvard Business Review sheds some interesting light on […]

Customers don’t care about you

By |1:04 pm|

The world is awash with messages such as:

“We’ve launched this revolutionary new product…”

“Our team is great and looking forward to helping you…”

“Our customer service is the best in the business…”

“We are great look at us…”

Blah, blah blah

Especially in social media where anyone can broadcast any old drivel to the world. What the businesses behind them […]

5 things Linkedin Sales Navigator hasn’t got right yet

By |12:25 pm|

If you are serious about using Linkedin to drive leads then you’ll probably already be paying for a premium subscription or using ‘Linkedin Sales Navigator’. Many key features are now housed within Sales Navigator and make using Linkedin to reach out to prospects much easier. Easier than using the old premium Linkedin that is. You […]

Five tips on feeding the content marketing beast

By |3:05 pm|

Content marketing is a very hungry beast. To drive effective inbound marketing you need to feed that beast frequently. For most businesses creating enough quality, original content can be hard. It takes resource and time to generate, distribute and monitor. This puts many businesses off and underestimating the commitment required will only result in lacklustre results. […]

5 Pro Tips For Increasing Your Business Popularity Through Instagram

By |8:33 pm|

For businesses, Instagram has not only catapulted the awareness of their brand but even acted as one of the most powerful sales driver. This picture sharing app has become one of the most favorite social networks of consumers and is one of the engaging market tools for small businesses.

Forget Facebook and Twitter. For many startups, […]

Do you need marketing automation?

By |3:06 pm|

Here’s some facts to get you warmed up

Best-in-Class marketers are 67% more likely to use a marketing automation platform, with 87% of top-performing firms using this technology. These companies as a whole see 14% overall growth in marketing revenue. (Aberdeen Group)

Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. (The Annuitas Group)

Here’s […]

Marketing Automation – Making the Shift

By |8:41 am|

Is this a new term to you / your business? Do you know where to begin in implementing this type of software in to your marketing mix? Read on for Cutivate Marketing’s insights on how to adopt this game-changing, scalability model.

According to Hubspot (the content marketing powerhouse) ‘marketing automation refers to software that automates your […]

Video Marketing Masterclass: Stereoscopic 3D video

By |12:55 pm|

If a picture’s worth a thousand words, then video is worth at least 24 pictures each second, based on the standard frame rate for moving images. Any video marketer worth their salt knows how to make every second of film count, but with audiences bombarded by more and more video content online, from website sidebars […]

Why businesses are in an information ‘Arms Race’

By |1:54 pm|

While recently writing my talk for the Business Outlook Conference which is entitled ‘Future Proof Your Marketing’ I realised that the growth of the internet has led to a simple but profound arms race between businesses. However, it’s a good race that isn’t leading towards world destruction but hopefully better products and services for customers. […]