Why Mark Ritson has a point about content marketing being bollocks

By |1:54 pm|

Mark Ritson is a man whose views I value greatly but his recent missive ‘Why content marketing is a load of bollocks’ initially felt like a headline grabbing article without enough depth. But on further consideration it did raise a key problem we have. To summarise Mark had two sides to his argument.

That ‘content marketing’ is no […]