Customers don’t care about you

By |1:04 pm|

The world is awash with messages such as:

“We’ve launched this revolutionary new product…”

“Our team is great and looking forward to helping you…”

“Our customer service is the best in the business…”

“We are great look at us…”

Blah, blah blah

Especially in social media where anyone can broadcast any old drivel to the world. What the businesses behind them […]

Emotions are key to successful Customer Journey Mapping

By |9:20 am|

“Seventy-three percent of top marketing teams say that a customer journey strategy has positively impacted overall customer engagement” According to the Salesforce ‘State of marketing 2016’

A customer’s journey always starts with a need or want. They then go looking for the solution to that need. They want their need satisfied as effectively and simply as […]