Marketers stop focusing on what’s changed, it’s not that important

By |3:57 pm|

We keep getting told that things have changed hugely in the past few decades. That the world is a very different place to what it used to be. And they are right. Lots of ‘things’ have changed but the most important one hasn’t. That is fundamental human behaviour. Yet because lots of other things (e.g […]

6 steps to successful content marketing

By |1:42 pm|

Before embarking on these steps make sure you get input from all the stake holders and be realistic about what you can achieve with your available resources.

Analysis – understanding your products or services, business structure, market, competitors and most importantly your customers. This will require some desktop research involving whatever data you have and finding […]