Why your social activity should consist of stories – it can give a ROI of 2800%

By |10:04 am|

There is a magnificant piece of research that went on a few years ago which neatly summed up a what marketing can do. It proves why marketing is so important for creating value, and profits, in business. It was called the Significant Objects Experiment.

In a nutshell they bought around one hundred near worthless items such […]