Reaching out to your prospects on Linkedin

By |12:46 pm|

If your target audience are affluent ‘white collar’ workers then they are on Linkedin. Or at least 95% of them are. So, if anything, see Linkedin as the best database of your target audience in the world. You can’t buy better data.

So how do use it to reach out to them? There are a number of […]

Linkedin Endorsements – good for building trust?

By |10:46 am|

You will have seen the new endorsements feature on Linkedin. I’m sure you’ve given a few and received a few already. Linkedin is pushing them so a big blue box appears at the top of your connections profiles suggesting you endorse.

But are they any good as a tool to drive business?

Endorsements are surely there to […]